Believe IT

ARE YOU READY TO BELIEVE IN YOU?"
Game-changing. Authentic. A must-read for every woman! Jamie is the real deal—and that's rare." —Glennon Doyle, #1 New York Times bestselling author of Untamed
"Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It's a book every woman needs!" —Sara Blakely, Founder Spanx
Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person YOU were BORN TO BE!
In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L'Oréal's 100+ year history. Faced with self-doubt,...