Concepts: Strategic Management & Business Policy (11th Edition)
Thomas L. Wheelen, David L. Hunger
This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.
Catégories:
Année:
2007
Edition:
11
Editeur::
Prentice Hall
Langue:
english
Pages:
235
ISBN 10:
0132323192
Fichier:
DJVU, 13.53 MB
IPFS:
,
english, 2007
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